Barbara Lane
Exceeding YOUR Expectations!
Cell: (480) 242-3880 Fax: Fax: 480-624-3331   
Why Use a Realtor??????

Advertising:          The agent pays many of the advertising costs.

Bargain:                Reseach shows that 77% of sellers felt their   commission was "well spent".

Contract Writing:  An agent can supply standard forms to speed the transaction.

Details:                 An agent frees you from many of the details in buying or selling a home.

Expertise:             In marketing, financing, negotiations and more.

Financing:             An agent is aware of the many options for financing in a sale or purchase.   

 Glossary:             A real estate professional understands and can explain the real estate lingo.

Homework:           An agent will do the work to determine how best to market your home or find you a home.  

Information:          If you have a real estate questions, an agent will know or can get the answer.

Juggle Showings:  An agent will schedule and handle all showings.  

Keeps YOUR Best Interests In Mind!!

Laws:                    A real estate agent will be up to date on real estate laws that affect you.

MLS:                   The Multiple Listing Service is the most effective means of bringing together buyers and sellers.

Negotiation:        An agent is trained to handle and secure the BEST PRICE for you, regardless of buying or selling.

Open Houses:    An agent can merchandise your house in a way that maximizes your exposure and price point!

Prospects:           The agent has a network of buyers that can produce the best buyer.

Qualified Buyers:  An agent will help screen your house from "curiosity seekers".

REALTOR:           An licencd agent is a member of the National Association of REALTORS and subscribes to a strict code of ethics.

Suggested Price:     An agent can do a competitive market analysis that will establish a substantiated price for your home.

Time:                        An agent's time is dedicated to providing YOU with a stress-free, seamless transaction.

Unbiased Opinion:   An agent can provide you with objective feedback about your home, enabling YOU to make wise, informed decisions about marketing your home or selecting a home to buy.

VIP:                         YOU are a VERY IMPORTANT PERSON!   An agent's success is dependent on your satisfaction.

Wisdom:                   A knowledgeable agent can offer you wisdom that will help prevent the pitfalls that can happen in a real estate transaction.

X Marks the Spot:   An agent will walk you each stage of the paperwork through the final closing.

Yard Signs:              An agent will use signs to attract buyers and lead them to addtional information.

Zero-Hour Support:  Buying or Selling a home is an emotional experience; an agent can help keep a sense of balance and rational decision making part of the process .







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Russ Lyon Sothesby
8852 E Pinnacle Peak Road Suite J-3 • Scottsdale, AZ 85255
Cell: (480) 242-3880 Fax: Fax: 480-624-3331 •